About The EA Institute
Discover our work
Setting the standard for Executive Assistants.
The EA Institute started with a simple belief: Executive Assistants can make an extraordinary contribution to the organisations they work for, but for too long, the profession hasn’t had consistent standards, clear career pathways or the recognition it deserves. We’re here to change that.
We give EAs the knowledge, frameworks, confidence and credentials to think strategically, make bigger calls and build careers they love. Our programs blend real-world experience with behavioural science and leadership development, so what you learn actually works on the job.
We’ve supported thousands of EAs across Australia and Asia Pacific, and our work now goes well beyond the classroom. Between the Executive Assistant Professional Certification, our AI learning programs, our professional community and the APAC Admin Awards, we’re building a space where EAs can grow, raise the bar and get celebrated for great work.
We also partner with organisations to help them understand what EAs really bring, and why investing in them pays off.
When EAs have the confidence, capability and credibility to do their best work, everyone wins. Executive partnerships get stronger, organisations perform better and the whole profession moves forward.

Meet Our Founder
Amanda Vinci
Amanda is on a mission to elevate the next generation of leaders, globally and holistically.
A former EA herself, Amanda rose from entry-level to supporting senior executives, ultimately establishing Australia’s premier training hub for Executive Assistants. With her flagship High Performing EA course and subsequent specialised courses, she has transformed the careers of hundreds of EAs by teaching them strategic mindset, leadership, and visibility skills essential for modern business.
An internationally accredited coach and keynote speaker, Amanda brings over a decade of experience in leadership, behavioural studies, and burnout prevention. She believes in empowering assistants to achieve their full potential and is dedicated to redefining the administration profession. Under Amanda’s leadership, The EA Institute continues to empower assistants to secure their voice and impact in business.
Follow Amanda on LinkedIn
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