Executive Assistant Training
The EA
Evolution
Build capability, confidence and credibility. Practical development for Executive Assistants who want to be recognised – as themselves.
Executive Assistant Training
The Recognition Gap
It’s Not Just You
You see the whole chessboard while others focus on single moves. You solve problems before most people even notice them. You influence outcomes behind the scenes every single day.
Yet somehow, your strategic contributions remain in the shadows.
It’s the unspoken reality of being an EA. The gap between what you actually deliver and how it’s recognised isn’t just frustrating, it’s a structural reality that limits your influence, compensation, and career trajectory.
But here’s what we’ve discovered after working with over 1,200 Executive Assistants: This isn’t about your capabilities. It’s about how those capabilities are positioned, communicated, and perceived.
Who are the EA Institute?
The Growth Journey
Our Executive Assistant Training programs help you get recognised for your strategic value without changing who you are. Your development pathway is built around your unique strengths, challenges and comfort zone, not a one-size-fits-all model. Whether you’re a behind-the-scenes operator or thrive in the spotlight, we tailor support to suit you. This isn’t about forcing you into a box. It’s about helping you grow in a way that feels natural, builds confidence and leads to real impact.














The EA Growth Model
Where your strategic impact gets noticed, your way
We transform how Executive Assistants’ strategic contributions are recognized without forcing them to become someone they’re not.

EA Technician + Silver Membership
Level One
Transform your operational expertise into strategic currency without abandoning what makes you excellent. For EAs who already deliver strategic value but find themselves trapped by task excellence. From execution expert to recognised strategic contributor without the chaos.

EA Manager + Gold Membership
Level Two
Your strategic influence doesn’t require a spotlight, just the right positioning. Whether you prefer behind-the-scenes influence or more direct engagement, master the art of strategic visibility on your terms. Strategic impact without the spotlight stress. Get noticed for your insights, not just your coordination.

EA Leader + Platinum Membership
Level Three
Close the gap between your strategic reality and how you’re perceived. For EAs already functioning as strategic partners but introduced as ‘just the assistant.’ Align your contributions with the recognition and compensation you deserve. You’re already the strategic partner they need. We make sure everyone knows it.
- Content overview
- Learning objectives
- Pricing and inclusions
- Content overview
- Learning objectives
- Pricing and inclusions
Executive Assistant Training
Learning That Works For You
Choose self-paced Executive Assistant courses for focused skill building, join our live membership community for real-time growth with peers, or combine both for the ultimate learning experience. Our Executive Assistant training delivers cutting-edge skills for 2025 and beyond — from AI mastery to strategic partnership development — creating EAs whose value is unmistakably recognised
The EA Growth Model Quiz
Which kind of EA are you?
Know Where You Stand. Define Where You’ll Go.
Not sure where your strategic contributions currently stand? Our Evolution Quiz identifies whether you’re operating at Technician, Manager, or Leader level right now. This clarity helps you leverage your existing capabilities and develop the strategic skills that will actually move the needle for both your career and your executive’s success.
Ready to get focused? Book a Discovery Call to unpack your results and map your path forward. Your exec has a strategic plan, shouldn’t you?

Testimonials
What Our Clients Say
A culmination of events had upended my life personally and professionally, leaving me disheartened and disorientated.Jacqueline's holistic coaching sessions laid the foundations for my personal journey of true transformation. She is an intuitive, empathetic teacher and I highly recommend her to anyone seeking assistance with their own personal journey.

Amanda’s passion for transferring her knowledge and supportive follow-up mentoring, led me towards embracing greater responsibilities within the organisation. From participating in one of her training sessions, I now feel empowered to take on a greater level of leadership within our business and support our director in a new way.Thank you, Amanda, for your patience and expertise in guiding me though the learning process.

Thanks very much again for this training. It was exactly what I needed. I am very much a systems person and have been struggling over the last year and a half or so to figure out something that captured absolutely everything and had a super simple, adaptable workflow (honestly, the number of apps I’ve run through trying to make something work is a little bit terrifying). I took to your framework like a fish to water, and having exactly what I knew I needed laid out for me was such a help. Next step—personalize.I appreciated the emphasis on the mindset shift as I am definitely guilty of stressing over the length of to-do lists and trying to get it done. It’s so relieving to know that everything’s noted and will be taken care of in due time.

This training has been so valuable for me. Going through a rough time at work, with lots of change, this program has helped ground me and realign my focus to what’s important. It’s been really insightful and very good to learn about the psychology and science behind what makes us tick. I would highly recommend this training, you can do it in your own time and revisit whenever you’re having a tough day or week.

Before I started this training, having done a huge amount of learning and development, I had some idea of what mindfulness was, however this has given me a far greater understanding and helped me greatly in my role as Executive Assistant. The session on judgement had a big impact, and every time I do the training another light bulb goes off. If you are on the fence about doing this training, I would say go for it. There are so many resources included, and it will help just as much in your personal life as it does for work.

The EA Institutes leadership training program provided me with an all round overview on how to lead and the methodologies used were at a very high standard. I have accomplished so much and as a result so many opportunities have opened up for me at KPMG

I highly recommend the The High Performing EA course. I was continually pushed out of my comfort zone and I am now reaping the rewards not only in my work life but it also translates through to your personal life

The EA Institute changed my life! Seriously! I could not dream up a more inspiring, challenging and encouraging six months of growth that I experienced through ‘The High Performing EA

Frequently Asked Questions
Course Questions
Who are these courses designed for?
You can enrol directly through our website or by booking a call with our Course Specialist for guidance.
What’s the difference between EA Essentials, EA Manager, and EA Leader?
- EA Essentials is perfect for those looking to strengthen their core EA skills and set a strong foundation.
- EA Manager is for EAs who want to step up, take on more responsibility, and become strategic business partners.
- EA Leader is designed for senior EAs ready to move beyond traditional support roles and take on leadership, mentorship, and high-level business strategy.
Are the courses accredited or certified?
While our courses are not formally accredited, they are recognised by industry leaders and designed to provide real-world skills that can significantly impact your career. Participants receive a certificate of completion.
How long does each course take to complete?
Our self-paced courses can be completed within 10 weeks if you complete one module per week. They are designed to be manageable alongside full-time work.
What if I fall behind? Can I access the materials later?
Yes! You’ll have ongoing access to course materials, so you can revisit lessons at any time.
Do I receive a certificate upon completion?
Yes, all participants receive a certificate upon successfully completing their course.
Can I purchase Expert-Led Short Courses if I’m not a member?
Yes, our expert led short courses are available to purchase as a one-off. You will be given Free Bronze access to the community when you purchase to access the live sessions and replays.
Enrolment & Payment
How do I enrol in a course?
You can enrol directly through our website or by booking a call with our Course Specialist for guidance.
Can my employer sponsor my course?
Yes! Many of our students receive funding from their employer. We provide resources, including a manager support letter, to help you present the business case for your enrolment. Download it here.
Do you offer payment plans or corporate discounts?
Yes, we offer flexible payment options and discounts for companies enrolling multiple EAs. Contact us for details.
What is your refund or cancellation policy?
We understand that plans change. Our refund policy is here. If you have concerns, reach out to our team to discuss options.
Are there any prerequisites to join a course?
No formal qualifications are required, but each course is designed for a specific level of experience. If you’re unsure which course is right for you, book a call with us!
Membership & Our Learning Platform
What’s included in the membership?
Membership gives you access to exclusive content, ongoing professional development, networking opportunities, and a supportive community of EAs who are growing and advancing together.
How do I access the platform?
Once you become a member, you’ll receive an email which will provide you with the link to log in to the membership tier you have purchased.
What kind of support will I receive in the membership?
You’ll have access to expert guidance, peer networking and live events designed to keep you growing in your role. You can also reach out to us anytime via the activity feed or private messaging.
Can I cancel my membership at any time?
Membership is annual. You can cancel anytime; however, the fee will incorporate the full year so we recommend staying engaged to get the full benefits.
How long does the membership go for?
Membership runs on an annual basis, providing ongoing access to new resources, events, and community support throughout the year.
What if I sign up partway through a calendar year?
You’ll still receive full access to all membership benefits, including past content and recordings, regardless of when you join.
Are there any discounts on courses for members?
Yes! Members receive exclusive discounts on select courses. Check inside the platform for more information.
Are there any discounts on courses for members?
Yes! Members receive exclusive discounts on select courses. Check inside the platform for more information.
For Employers & Businesses
How does professional development for EAs benefit the business?
Investing in EA development enhances efficiency, leadership capabilities, and overall business operations. EAs who undergo professional training bring increased strategic insight, improved problem-solving, and stronger executive support.
Can multiple EAs from my company enrol together?
Absolutely! We offer group enrolment options and special pricing for teams.
Do you offer private or in-house training for teams?
Yes, we can customise training to meet your team’s needs. Contact us to discuss tailored solutions.