Why Executive Assistant Development Matters

Most organisations rely heavily on Executive Assistants yet few have a clear, shared standard for what “good” actually looks like in the role.

As a result:
1. Capability is assumed, not defined
2. Development is inconsistent
3. EAs carry executive-level responsibility without executive-level clarity, authority, or recognition

The EA Institute exists to solve that gap. We define, teach, and validate the capabilities required to operate confidently at executive level for both individuals and organisations.

Our Programs

For Executive Assistants

Executive Assistant Professional Certification (EAPC)

Our flagship program is a recognised professional standard for Executive Assistants operating at executive level in 2026 and beyond.

The certification brings together operational capability, business judgement, leadership presence, and modern AI fluency into one clear, credible qualification replacing vague praise with external recognition that holds weight.

Designed for Executive Assistants who are trusted, relied on, and often stretched and want their capability to be clearly articulated, recognised, and taken seriously by executives, HR, and recruiters.

Clear language for your capability
Confidence grounded in evidence
A recognised certification and digital badge
Ongoing AI capability to stay relevant as the role evolves

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For Organisations

In-House Executive Assistant Development

For organisations that rely heavily on their Executive Assistants and want that reliance to be deliberate, consistent, and future-ready.

We work directly with organisations to develop EA capability in a way that aligns executives, HR, and EAs around shared expectations, clear standards, and stronger partnerships. Our in-house programs help organisations move beyond personality-based performance to defined capability, reduced risk, and improved executive effectiveness.

Programs include: